SEO & GEO guides
Knowledge for better decisions
You do not need to know every technical term to ask the right questions about your website. Our guides help you understand the basics, compare offers and assess the effects of SEO and AI visibility objectively.
If you would like an initial overview
Start with your website’s purpose. Which services should be found? Which questions do you regularly answer in conversations? What information do prospects lack before making an enquiry? These considerations provide a good basis for choosing topics.
Understand search engine optimisation
How content, technology and search intent work together, and what a ranking tells you.
Understand GEO in context
What changes with generative answers and which foundations remain.
If you want to analyse SEO and plan a budget
An SEO audit with actionable results
Which areas are examined? How does a finding become a specific task, and who checks implementation?
Compare SEO quotations on the same basis
Which work is included in the price, what remains with your business and which costs are additional?
These two guides address analysis and planning for organic search. If your concern specifically involves AI answers, you will find additional questions in the AI visibility check and in the guide to GEO costs.
If you are preparing a collaboration
An offer is easier to assess when you can describe the expected deliverables. Analysis, copywriting, technical implementation and measurement are different services. Scope and responsibilities should therefore be clear.
- Understand GEO costs: Which factors determine the effort, and what belongs in a quotation?
- Choose a GEO agency: Which questions help assess service scope, evidence and measurement methodology?
- Identify the appropriate services: Which component fits your starting point?
If you want to check visibility
“Our company appears in an AI system” is only a starting point. What matters is where, for which question and in what form it appears. A source link, recommendation and website visit should be documented separately.
- Measure AI visibility: Build a transparent set of questions and clear evaluation.
- Choose GEO tools: Compare functions, evidence and limitations according to the task.
- Check sources in ChatGPT: Review linked statements for provenance, freshness and evidential support.
If you are developing content or a shop
AI can help organise and formulate information. Responsibility for business details and professional accuracy remains with the responsible people. Products raise further questions, such as unambiguous attributes, current availability and consistent data.
- SEO with AI: Design an editorial workflow with clear checks.
- ChatGPT Shopping: Assess product information and current platform prerequisites.
- ChatGPT SEO: Understand the specifics of search mode, sources and access.
Turn knowledge into a next step
Choose a specific issue first. Then review an important page, note missing information and identify who can confirm the details. This makes the next implementation step tangible.
If you would like support, you can discuss your website and objective through the contact page with us. The AI visibility check describes a possible starting point for a limited analysis.
Specific decisions for your website
These guides support defined tasks: choose a search channel, assess external links, plan content, maintain language versions, organise business access or evaluate a new advertising format. Choose the question your business currently faces.
SEO or SEA
Compare SEO and Google Ads purposefully: prerequisites, budget, measurement and a decision matrix for Swiss small and medium-sized businesses. Choose the right starting point.
Read the guideCheck backlinks
Assess backlinks professionally: relevant sources, paid links, link reports and the limits of scores. With a checklist for Swiss businesses.
Read the guidePlan content marketing
Plan content marketing in concrete terms: prioritise customer questions, create a sound brief and review content. With a worksheet for Swiss small and medium-sized businesses.
Read the guideMultilingual websites
German, French or Italian: plan languages purposefully, review translations and understand hreflang correctly. With an acceptance plan for Swiss small and medium-sized businesses.
Read the guideOrganise Meta access
Who manages pages, ad accounts and access? An inventory, task matrix and handover plan for Meta Business Portfolio and collaboration with agencies.
Read the guideAssess ChatGPT Ads
When are ChatGPT Ads useful for Swiss businesses? Assess availability, prerequisites, contextual information and measurement with a concrete checklist.
Read the guidePrepare website changes carefully
Planning website redevelopment or looking for the cause of a technical SEO problem? These two guides lead from an inventory to concrete checks and transparent acceptance.
Plan a website relaunch
Prepare a website relaunch: retain content, map old URLs, check redirects and approve publication with clear responsibilities.
Read the guideCheck technical SEO
Assess technical SEO findings: check accessibility, rendering, noindex, canonical and internal links separately. With a diagnostic sequence and clear task handover.
Read the guideTry it yourself
Apply knowledge in practice
Use the page check, search preview and keyword tools as a next step after our guides.
Relevant to your needs
Related topics
What is GEO?
Clearly distinguish GEO and SEO: how businesses and content can be considered in AI answers and which foundations matter.
Learn more
Measure AI visibility
Put AI visibility into context: measure mentions, recommendations, source links, visits and enquiries with documented questions and test conditions.
Learn moreChoosing a GEO agency
Which GEO agency suits your business? Compare services, evidence, measurement methodology, implementation and contractual scope using specific questions.
Learn moreYour next step
Let’s discuss
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