An agreed page plan
We organise existing content, service pages and contact routes. You receive a structure with clear purposes for individual pages and navigation that is easy to follow.
WEB DESIGN AND WEBSITE IMPROVEMENTS
Web design for businesses in Switzerland
We plan and design websites where visitors understand your offering and find the next step. Page structure, content and technical implementation are coordinated together, with clear responsibilities and a transparent handover.
THE SPECIFIC WEBSITE BRIEF
Which website services do we offer?
A website project combines planning, design and implementation. Before work begins, we define which pages and functions will be worked on and which deliverables are included in the commission.
A design for your content
We align typography, colours, image areas and page elements with your offering. The agreed layouts account for different screen sizes and the actual amount of content.
The commissioned pages in the system
We implement approved content and functions within the agreed technical framework. For existing WordPress websites, we account for the editor, theme and relevant plugins.
A transparent handover
You receive the agreed access and information for editorial maintenance. Sign-off, outstanding points and responsibilities for further support are documented.
Sven Wittibschlager coordinates with you as your contact person. SEO & GEO Agentur Wittibschlager brings 15 years of experience working on websites and their discoverability.
CONTENT PROVIDES DIRECTION
Plan page structure, design and content together
Which question should a page answer? What must be clear before someone gets in touch? These tasks determine the design and the order of content.
Clear purposes for each page
The homepage, services, expert information and business details serve different purposes. Understandable headings, descriptive links and clear navigation connect this content.
Readable mobile layouts
Text, images, menus, buttons and tables are designed for the agreed screen sizes. Content and contact routes should remain fully usable on narrow displays too.
Content that can be maintained editorially
We clarify which content you can edit in the existing editor and where recurring information is maintained. Coordinated data maintenance avoids conflicting contact or service details.
Responsibilities for copy, images, factual approval and usage rights are assigned within the project. The quotation states which content you provide and which editorial or design work we take on.
PLAN THE RIGHT LEVEL OF CHANGE
Improve an existing website or rebuild it?
The decision starts with the existing website. Useful content, working contact routes and established URLs are important foundations for the commission.
| Project type | What is clarified first | Deliverable from the agreed commission |
|---|---|---|
| Targeted improvements | Which pages, content or functions need improvement? | The commissioned changes within the existing website. |
| New pages within the existing website | Which content is missing, and how does it fit into the navigation and page system? | Coordinated new pages with appropriate internal connections. |
| Comprehensive rebuild or relaunch | Which structure, design and technology will be replaced, and what must be preserved? | The agreed new website with planned content migration, technical sign-off and handover. |
A new appearance alone does not justify a relaunch. Scope, reuse and necessary technical changes are defined based on the existing website.
PROCESS AND YOUR INVOLVEMENT
From existing content to a published website
Clear decisions on content, responsibilities and approval make project progress traceable. The scope of revisions and dates are agreed for your commission.
Clarify the existing website and tasks
Review existing pages, content, technology and contact routes. Define project scope, access and responsibilities.
Agree structure and design
Develop the page plan, navigation and design for the agreed layouts. Assign responsibilities for copy, images and expert feedback.
Implement content and functions
Add approved content and coordinate the commissioned functions. Check contact routes, links, presentation and technical output before approval.
Publish and hand over
Publish the approved version, check the public output and hand over the agreed maintenance information and access.
Your team confirms factual statements and approves the agreed content. We document progress and coordinate outstanding decisions with the responsible person.
EVERYDAY FUNCTIONALITY
Check mobile use, usability and loading behaviour
Sign-off considers actual use of the agreed pages. A screenshot replaces neither a functional test nor interaction with a keyboard or on a narrow display.
Navigation and interaction
Within the agreed scope, we check menus, links, buttons and visible keyboard focus. Heading structure, zoom and contrast form part of the assessment of readability and orientation.
Forms and feedback
Field labels, understandable error messages and confirmation after submission support a working contact route. The commission specifies which forms and test environments are checked.
Images, fonts and scripts
We review the usefulness and volume of included resources. Image sizes, fonts, scripts, hosting, caching and external services jointly influence loading behaviour.
Measurements in context
LCP describes loading of the largest visible content element, INP responsiveness to interactions and CLS unexpected layout shifts. Lab tests and field data are assessed with their URL, device, time and data source.
The agreed verification status and known limitations are documented. Individual basic checks do not prove complete accessibility; a performance metric alone does not promise a search position. If an accessibility statement is included in the commission, it must describe the actual state clearly.
PRESERVE CONTENT AND PAGE AVAILABILITY
Coordinate relaunches and multiple languages carefully
For an existing website, we plan how to handle important content and URLs before implementation. Redirect changes belong in a specifically agreed technical commission.
Appropriate mapping connects a previous URL to the corresponding new content. Redirecting every old page to the homepage is not a suitable solution.
Multiple languages affect the whole journey through the website: language switching, service information, contact forms and confirmations. For each commissioned language, we clarify who translates, checks the facts and maintains later changes. Language versions must align technically and editorially.
| Phase | Important foundation |
|---|---|
| Before the change | Back up the existing website; record important pages and contact routes; map old and new destinations for URL changes; document a way to revert. |
| At publication | Check publicly accessible pages, navigation, images, contact routes and commissioned redirects. |
| After publication | Check internal links, sitemap, canonicals and page availability; monitor search engine processing with the available data. |
Professional foundations:
SCOPE AND COSTS
What determines the work involved in your website project?
The quotation describes the pages, functions and work actually commissioned. Reliable cost planning accounts for the existing website and content already available for use.
Pages and design
The number and variety of pages, shared design elements, required layouts and agreed revisions determine the design work.
Content and functions
Copy and image work, forms, technical integrations and language versions are scoped according to the specific need.
Existing technology and transition
Editor, theme, plugins, content migration and a commissioned relaunch influence technical implementation and testing.
| Area | What the quotation clarifies |
|---|---|
| Website project | Included planning, design, content, implementation, revisions and handover. |
| Third-party services | Which existing or required hosting, licence or other third-party services must be accounted for and who commissions them. |
| Subsequent maintenance | Which editorial or technical support is agreed separately and who handles ongoing changes. |
Hosting, licences, maintenance, translations and subsequent updates are included only to the extent expressly agreed. VAT is shown according to the individually reviewed quotation.
SIGN-OFF AND RESPONSIBILITY
Record what is handed over and who continues the work
The handover describes the published version and its further use. Editing, responsibilities and outstanding tasks remain traceable.
| Topic | What is recorded |
|---|---|
| Content and functions | Which pages were implemented and which agreed functions were checked; documented outstanding points. |
| Editorial work and access | Which content can be edited in the editor, which roles are needed and which maintenance guidance is handed over. |
| Technology and providers | Responsibilities for hosting, plugins, licences and other services involved in the specific project. |
| Further changes | Who handles content, technical maintenance and commissioned further development, and how changes are coordinated. |
FREQUENTLY ASKED QUESTIONS
Questions about web design and your website project
Concrete answers about scope, content, costs and working with an existing website.
Does my existing website need to be completely rebuilt?
No. First, we review which content, pages and functions should be reused and which changes are needed.
Targeted improvements, additional pages and a comprehensive relaunch are different commissions. The decision is based on structure, technology, usability and the changes actually required.
Who supplies the website copy and images?
This is assigned for the agreed scope before work begins. The quotation records which content you provide and which editorial or design work we take on.
Your business confirms factual information. Image usage rights must be clarified. Required copy, images, feedback and approvals are included in project planning.
Can I edit content myself after the handover?
Editorial maintenance is planned according to the agreed system and the tasks you need to perform. For an existing WordPress website, we clarify which copy, images and recurring information can be edited in the editor.
The handover includes the agreed roles and maintenance guidance. Technical changes to functions, plugins or templates are considered separately.
What determines web design costs?
The number of pages, design, content, functions and existing technical foundation. Content migration, language versions and a commissioned relaunch also influence the work involved.
The individual quotation names planning, implementation, revisions and handover. Third-party services and subsequent support are scoped separately; VAT is shown according to the individually reviewed quotation.
How are the process and publication date set?
After clarifying the scope, required content and responsibilities. A reliable date also accounts for technical dependencies, expert feedback and approvals.
We coordinate the steps from page planning and design through implementation, testing and publication. The scope of revisions and your involvement are recorded for the specific commission.
What happens to existing URLs and content during a relaunch?
Important content and URLs are recorded before changes, and their future handling is planned. For commissioned URL changes, each affected page needs an appropriate destination.
Backups, internal links, redirects and technical output are included in planning and sign-off. After publication, public availability is checked and further processing by search engines is monitored.
What does a multilingual website include?
The agreed language versions include suitable content and a working journey through navigation, language switching and contact. Translating only the main text is not enough.
We define who supplies translations, checks the facts and maintains subsequent changes in the affected languages. The scope and technical mapping of language pages are specified in the commission.
Are hosting, maintenance and subsequent support included?
Only where these services are expressly agreed in your commission. The website project and subsequent maintenance are described separately, with their respective responsibilities.
Existing providers, required licences and editorial or technical follow-up work are considered during planning. The handover must record who takes on each task afterwards.
YOUR NEXT STEP
What should your website achieve in the future?
Show us your existing website and describe the planned changes. Sven Wittibschlager will clarify with you which pages, content and functions should be part of the website project.
Discuss your website project
Your personal contact
Sven Wittibschlager
SEO & GEO Agentur Wittibschlager