Google business profile: maintain local information reliably

Check the business name, a suitable category, website, contact options and accurate opening hours. Location or service-area details must match actual activities. An additional place name alone does not create another business location.

Google describes local results using factors including relevance, distance and prominence. This does not imply a fixed position for an individual profile. Complete information likewise does not replace the question of whether your offering matches the particular search.

Check eligibility before creating a new location. Google generally requires in-person customer contact during the stated hours, with exceptions for certain business types. Online-only businesses are, under the eligibility guidelines not eligible.

A rented mailing address without actual business operations is insufficient. For an office in a coworking space, Google lists requirements including your own signage, your own staff during opening hours and receiving customers. The applicable criteria are in the guidelines for representing your business.

For your internal review, record where customer contact takes place, who is actually present and which address or service area accurately describes the activity. These questions do not replace verification by Google. They do help prevent a marketing location reference from accidentally being treated as an additional business location.

People moving from the profile to your website should find the same services and contact details. A regional service page can explain which customers and projects the offering suits. It needs its own useful information rather than interchangeable place names.

The area of SEO in the Zürich area describes how to assess regional visibility. For a baseline review, the profile link, associated website and specific inconsistencies provide a useful starting point.